Today, we have greater choice in every facet of our life than ever before. A loyal customer reduces cost of marketing and sales.
A customer advocate can act as a promoter for your products and services. You want your customers to recommend you to their friends, colleagues and business partners. This is a key measure that you need to track.
It’s important to understand how something important to one customer is unimportant to another. With this knowledge, you can build value propositions that meet the needs of these different groups of customers.We identify the issues and actions to take. Examples:-